Iconic British Retail Store Gets GTA 6 Takeover Featuring Exclusive $3,355 Varsity Jacket

Luxury British department store Selfridges has had the ground floor of its flagship London store overtaken by GTA 6 ahead of its November 19 release date. It’s not just a little display, either; Rockstar and the retailer have gone all-out.

The front of the installation at 400 Oxford Street has a blue Grotti Cheetah Classic parked in the window — the exact car seen driving around Miami to promote GTA 6. There’s VI signage and Vice City iconography all over the store.

Good morning from Selfridges London #GTA6 https://t.co/dbQcQGhIaj

— GTA News 🔴 RockstarINTEL.com (@GTAonlineNews) November 9, 2026

Live from Selfridges at Oxford Street for the #GTAVI activation🌴

Rockstar are not messing around 🤯 https://t.co/vqqXKwB1oJ

— GTA GFX (@GTAGFX) November 9, 2026

In total, there are over 60 GTA 6-themed items for sale, from clothing to luggage tags. The most expensive item is an exclusove Goodtime State Varsity Jacket that costs an eye-watering £2,500 (approx. $3,355).

The GTA 6 activation …